If LinkedIn feels overwhelming, it’s probably because you’re trying to connect with everyone.
Instead of thinking, “Who should I add?” Think in buckets.
There are three simple groups of people every student should focus on: people you already know, university recruiters, and people who are in your dream role at your dream company.
Let’s start with the easiest one people you already know.
This includes classmates, professors, coworkers, supervisors, club members, and alumni you’ve met at events. These connections might not feel “important,” but they matter more than you think. Opportunities often come from second- and third-degree connections. When you stay connected with people in your circle, you increase your visibility without even realizing it. Networking isn’t just about strangers. It starts with strengthening the relationships you already have.
The second bucket is for university recruiters. These are recruiters who specifically hire college students and attend career expos, info sessions, and campus events. They are literally looking for students like you. Connecting with them on LinkedIn after meeting them at an event keeps you on their radar. A simple message like, “It was great meeting you at the career expo I’d love to stay connected,” goes a long way. It shows professionalism and follow-throughs. And when internship applications open? Your name might already feel familiar.
The third bucket is where things get exciting: people in your dream role at your dream company.
This isn’t about asking for a job. It’s about learning. If you want to be a product manager, marketing analyst, engineer, designer, find someone currently doing that job. Look at their career path. Where did they start? What internships did they have? What skills do they highlight? Then send a short, thoughtful message asking for advice or a quick virtual chat. Most professionals enjoy sharing their journey, especially with students who are proactive.
When you break LinkedIn into these three buckets, it stops feeling random. It becomes strategic.
This week’s move? Add one person from each bucket. Networking isn’t about collecting connections. It’s about building intentional relationships one message at a time.
